I'm Kathrin -
— but most people call me Laser.
I’m a multi-disciplinary Senior Brand and Product Designer who blends bold visual storytelling with a deep curiosity for innovation. With over 10 years of experience designing across fashion, wellness, tech, and culture, I’ve led award-winning creative for brands like Coach, Puma, Clinique, and Colgate.
My approach is rooted in concept, craft, and cross-channel cohesion. I thrive at the intersection of aesthetic excellence and emerging tools—bringing ideas to life through motion, typography, modular systems, and increasingly, AI-assisted design workflows. Whether it’s Midjourney explorations, generative art direction, or building smarter UI narratives, I utilize technology to enhance clarity, emotion, and engagement.
I’ve worked in-house, agency-side, and independently—building experiences that range from large-scale campaigns to intimate, interactive stories. From early concept to final execution, I value agility, intentionality, and keeping the user journey intuitive and beautifully human.
Outside the studio, I stay inspired by acting, writing, and ongoing education. I hold a Bachelor’s degree in Graphic and Communication Design, as well as certifications in UX design, creative AI, and design for emerging platforms.
Outside of design, I’m an actor and screenwriter with a passion for storytelling on film and a fashion designer, owning Pretty-Please.nyc
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Designing with intention, building with purpose, and supporting long-term impact.