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Coach Insider

Defining Brand identity and integration of the new Omnichannel membership program Coach Insider across retail and outlet channels — intending to drive customer engagement.


Goals

Leveraging engaging creativity to encourage customers to sign up to become members while creating a differentiated look and feel for the Retail and Outlet experience, and incorporating icon sets to communicate different rewards in the program. Insiders deserve the best of Coach: early access, exclusive product drops, behind-the-scenes content, special offers, gifts, and more. Design and Animation of all COACH INSIDER membership program branding, digital and creative marketing assets, and in-store marketing/collateral.

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Retail Membership Page

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Retail Account Page

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Moodboard

Variety of Expressions, Close-Ups, Group Shots, Single, Interesting Angles, 'In the Moment', Natural Light

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Retail Drops

Product drops show exclusivity and boost sales and brand awareness.
They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.

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Retail Reward Tiles

The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.

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Insider-Events-Animation
Birthday-Gifts-Animation
Early-Access-Animation
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Insider-Ideas-Animation
Graduation-Animation
Birthday-Cupcake-Animation
Special-Day-Animation
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Outlet Drops

Product drops show exclusivity and boost sales and awareness.
They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.

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Outlet Reward Tiles

The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.

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Outlet Membership Homepage

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Outlet Account Detail Page

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Coach Become-An-Insider QR-Code Sign

It offers the keys to the online kingdom via an easy-to-use, smartphone scannable, QR-Code.

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Translating Ideas and Brands into Digital Experiences.