Colgate Hum Kids

Colgate Hum Kids—
Improve Children’s Brushing Habits

Senior Art Director

Make Brushing Fun Again

The Colgate Hum Kids smart toothbrush turns brushing into a fun, educational experience. Paired with a mobile app, it uses gamification and real-time feedback to improve children’s brushing habits, while a parent dashboard tracks patterns and highlights missed spots.

Changing Daily Habits

Most kids don’t brush effectively or consistently, and existing solutions focus on reminders rather than behavior change—leading to low engagement and weak long-term habits. At the same time, parents lack clear insight into how well their children are actually brushing, creating an opportunity to design a connected experience that teaches technique, builds habit, and adds accountability without feeling clinical or forced.

Level Up as You Brush

Shift brushing from obligation to motivation by designing around behavior:

Make it rewarding → Turn progress into visible, immediate feedback

Design for autonomy → Let kids feel in control, not instructed

Support the parent → Provide insight without adding friction

Bridge physical + digital → Connect real-world behavior with in-app feedback

Build Better Habits

1. Real-Time Brushing Guidance
The app uses motion tracking and visual cues to guide kids through proper brushing zones—turning technique into an interactive experience.

2. Gamified Progress System
Brushing unlocks rewards, characters, and levels—reinforcing consistency and building a habit loop over time.

3. Parents-Only Dashboard
A connected view into brushing duration, coverage, and frequency—giving parents clarity and control without constant supervision. Keeps track of kids’ progress

4. Kid-Centered Design System
Bright visuals, simple interactions, and clear feedback loops designed for accessibility and ease of use.

Onboarding Screens