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DeLeón Tequila

Art direction that defines DeLeón’s visual brand identity as a holistic look and feel manifested as consistency among the brand, its strategy, and all its visual elements. Creating  'ownable' visual elements within the competitive space to start ideation. Branded experiences, print, and OOH ad campaigns, a comprehensive revamping of DeLeón’s digital and event presence, and substantial brand positioning.

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“I try not to compare my spirits to others on the market, and solely focus on exquisite craftsmanship. For example, when I created DeLeón, I forever changed the landscape of barrel aging in tequila by experimenting and finally utilizing French Sauternes Barrels instead of caramel coloring or flavoring. By selecting only the purest first quality agave, DeLeon became a revolutionary tequila at a time when competitors were pushing quantity over quality.”

- Brent Hocking, Liquor Entrepreneur and Owner of DeLeón Tequila

“I try not to compare my spirits to others on the market, and solely focus on exquisite craftsmanship. For example, when I created DeLeón, I forever changed the landscape of barrel aging in tequila by experimenting and finally utilizing French Sauternes Barrels instead of caramel coloring or flavoring. By selecting only the purest first quality agave, DeLeon became a revolutionary tequila at the time when competitors were pushing quantity over quality.”

- Brent Hocking, Liquor Entrepreneur and Owner of DeLeón Tequila

“I try not to compare my spirits to others on the market, and solely focus on exquisite craftsmanship. For example, when I created DeLeón, I forever changed the landscape of barrel aging in tequila by experimenting and finally utilizing French Sauternes Barrels instead of caramel coloring or flavoring. By selecting only the purest first quality agave, DeLeon became a revolutionary tequila at a time when competitors were pushing quantity over quality.”

- Brent Hocking, Liquor Entrepreneur and Owner of DeLeón Tequila

“I try not to compare my spirits to others on the market, and solely focus on exquisite craftsmanship. For example, when I created DeLeón, I forever changed the landscape of barrel aging in tequila by experimenting and finally utilizing French Sauternes Barrels instead of caramel coloring or flavoring. By selecting only the purest first quality agave, DeLeon became a revolutionary tequila at a time when competitors were pushing quantity over quality.”

- Brent Hocking, Liquor Entrepreneur and Owner of DeLeón Tequila

“I try not to compare my spirits to others on the market, and solely focus on exquisite craftsmanship. For example, when I created DeLeón, I forever changed the landscape of barrel aging in tequila by experimenting and finally utilizing French Sauternes Barrels instead of caramel coloring or flavoring. By selecting only the purest first quality agave, DeLeon became a revolutionary tequila at a time when competitors were pushing quantity over quality.”

- Brent Hocking, Liquor Entrepreneur and Owner of DeLeón Tequila

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DeLeon Tequila, along with Nur Khan, hosted New York Fashion Week’s grand finale with the DeLeon Tequila Rock Lounge and Nur Khan Electric Sessions featuring Guns N’Roses at HIRO Ballroom.

The biggest names in fashion, music, and Hollywood all came out for the big bash including Matt Damon and his with Luciana, Jimmy Fallon, Chelsea Clinton, Olivia Wilde, Jason Sudeikis, Sienna Miller, Tom Sturridge, Taylor Momson, Evan Rachel Wood, Jamie Bell, Kellan Lutz, Jonathan Cheban, Hilary Rhoda, Sean Avery, Byrdie Bell, Cory Kennedy, Jessica Hart and Timo Weiland.

 

DeLeon Tequila, along with Nur Khan, hosted New York Fashion Week’s grand finale with the DeLeon Tequila Rock Lounge and Nur Khan Electric Sessions featuring Guns N’Roses at HIRO Ballroom.

The biggest names in fashion, music, and Hollywood all came out for the big bash including Matt Damon and his with Luciana, Jimmy Fallon, Chelsea Clinton, Olivia Wilde, Jason Sudeikis, Sienna Miller, Tom Sturridge, Taylor Momson, Evan Rachel Wood, Jamie Bell, Kellan Lutz, Jonathan Cheban, Hilary Rhoda, Sean Avery, Byrdie Bell, Cory Kennedy, Jessica Hart and Timo Weiland.

DeLeon Tequila, along with Nur Khan, hosted New York Fashion Week’s grand finale with the DeLeon Tequila Rock Lounge and Nur Khan Electric Sessions featuring Guns N’Roses at HIRO Ballroom.

The biggest names in fashion, music, and Hollywood all came out for the big bash including Matt Damon and his with Luciana, Jimmy Fallon, Chelsea Clinton, Olivia Wilde, Jason Sudeikis, Sienna Miller, Tom Sturridge, Taylor Momson, Evan Rachel Wood, Jamie Bell, Kellan Lutz, Jonathan Cheban, Hilary Rhoda, Sean Avery, Byrdie Bell, Cory Kennedy, Jessica Hart and Timo Weiland.

DeLeon Tequila, along with Nur Khan, hosted New York Fashion Week’s grand finale with the DeLeon Tequila Rock Lounge and Nur Khan Electric Sessions featuring Guns N’Roses at HIRO Ballroom.

The biggest names in fashion, music, and Hollywood all came out for the big bash including Matt Damon and his with Luciana, Jimmy Fallon, Chelsea Clinton, Olivia Wilde, Jason Sudeikis, Sienna Miller, Tom Sturridge, Taylor Momson, Evan Rachel Wood, Jamie Bell, Kellan Lutz, Jonathan Cheban, Hilary Rhoda, Sean Avery, Byrdie Bell, Cory Kennedy, Jessica Hart and Timo Weiland.

DeLeon Tequila, along with Nur Khan, hosted New York Fashion Week’s grand finale with the DeLeon Tequila Rock Lounge and Nur Khan Electric Sessions featuring Guns N’Roses at HIRO Ballroom.

The biggest names in fashion, music, and Hollywood all came out for the big bash including Matt Damon and his with Luciana, Jimmy Fallon, Chelsea Clinton, Olivia Wilde, Jason Sudeikis, Sienna Miller, Tom Sturridge, Taylor Momson, Evan Rachel Wood, Jamie Bell, Kellan Lutz, Jonathan Cheban, Hilary Rhoda, Sean Avery, Byrdie Bell, Cory Kennedy, Jessica Hart, and Timo Weiland.

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