Nike Experiences

NIKE

Creative concepts and assets developed for GBNY, the sneaker boutique, to support NIKE’s physical and digital sneaker drop events, press, and social presentations.

Galaxy Foamposite Launch

GBNY ignited the intergalactic release with an explosive launch.

Where performance meets style and past meets present.

Custom queue wristbands grant access to the
“Walk on the Moon” virtual entrance experience.

Galaxy Foamposite footprints leading through the retail store.

Secret tokens hidden throughout the game, waiting to be discovered.

Immersive virtual reality scavenger hunt featuring the Foamposite Galaxy.

Galaxy-inspired store décor.

Nike Air Max 95 OG “Neon”

The legendary Nike Air Max 95 “Neon” returns for its 30th anniversary, featuring the iconic OG “Big Bubble” design.

The Return of the OG

Staff greeters welcome guests with event wristbands, while virtual check-in is completed through the GBNY app. Attendees enter through a neon green-lit “Cat Walk,” stepping into the spotlight as faux paparazzi and flashing cameras create a star-studded moment.

An Interactive Timeline traces the Legacy of Nike Air Max.

Neon-colored, glow-in-the-dark snacks and candy.

Live performances.

Food trucks featuring local vendors.

Nigel Sylvester X Air Jordan 4
"Brick by Brick"

Nigel Sylvester is once again redefining BMX culture and sneaker collaborations with the Air Jordan 4 “Brick by Brick.” This release offers a fresh perspective on the iconic Air Jordan 4 Retro, following the success of its 2024 RM colorways.

"I'm going to take people on this journey brick by brick and really dive into the moments that have got me to where I'm at now."

A pop-up shop was brought to life on the iconic brick road, making the space a unique and immersive experience for all who passed through.

Custom mini ramps doubled as pedestals, elevating the shoes with a nod to BMX culture.

Celebrated artists lent their touch to custom sneaker designs, created exclusively for attendees.

The installation takes guests through Nigel Sylvester’s career milestones, featuring a brick wall to share goals, contributing to a collective art piece, and capturing AR-enhanced moments.

Jamaica, Queens—An artificial Brick Road will lead visitors from the mall entrance directly to the GB store, creating a seamless path from outside to inside.