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Unicef Tap Project

In 2013, the UNICEF Tap Project expanded to Facebook, turning the world’s largest social network into a global “water network.” Donations unlocked “taps” that challenged friends to continue the chain. Supported by celebrity ambassadors, the campaign generated nearly 30 million days of clean drinking water and earned a Bronze Cannes Lion.

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The campaign also garnered praise for Droga5's humanity-driven approach to advertising, a principle that has become an integral part of their DNA and has inspired some of the most passionate work. The Tap Project earned multiple awards, including a Silver Cannes Lion.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

In the end, the Unicef Tap Project helped turn the world’s largest social network into the world’s largest water network while also generating nearly 30 million days of drinking water for children in need. Celebrities like Heidi Klum, Sting, and Alyssa Milano got involved in the cause, helping to spread the word and build support worldwide.

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1 SILVER CANNES LION

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