Pretty Please —
Fashion That Remembers

Sparked by past adventures—sun-drenched days, secret kisses, and wild nights.
www.pretty-please.nyc
@prretty0please

Client: Pretty Please Role: Founder · Creative Director, UI|UX Designer · Product Designer
Platforms: Web · Mobile · Social · Retail Scope: Brand Identity · Creative Direction · Visual Language · E-Commerce · Packaging · Campaigns · Editorial

The Brief

Pretty Please is more than a fashion brand. It’s a fashion line I created myself.
I launched it while teaching myself how to sew and exploring new AI tools, blending analog grit with digital curiosity. The brand is built on my deep pull toward nostalgia—those memories we’ve all carried, whether from a night we wish we could relive or a feeling we thought we’d forgotten. Every piece is a portal: a burnt-out love letter, a mixtape in necklace form, the shirt you wore the night it all fell apart—or finally came together.

My Approach

It’s August, and everything feels a little stale. No breakout hits, just the same old reboots. Movies, styles, and even music are quiet. No anthem of the summer, just more AI-generated noise pretending to be culture.The takeaway? Cool isn’t instant. It’s intentional. It needs time, taste, and a point of view—things that don’t come from a content mill.

I started by building a visual and verbal universe that felt like a trip back in time—layered, lo-fi, and beautifully messy in all the right places. To ensure proper usage, I developed a comprehensive brand guidelines system.
to serve as the north star—covering logo usage, color, typography, image treatments, campaign tone, and merchandising ethos.

"The girl who jumped turnstiles and kissed first. The one who made a mess and wore it proudly. She’s still there."

Execution

• E-Commerce UX/UI
Designed a digital store that reads like a zine and scrolls like a fever dream. Every item is paired with an emotionally-charged micro-story and shareable capsule identity.

· Packaging Design
Messaging like “Handle with Chaos” and “You Were There” is printed on tape, tags, and inserts. Packaging becomes part of the memory—not just the delivery.

· Lookbooks & Capsules
I built modular systems for releasing small-batch drops (like After Midnight and Magic Moments) with cohesive editorial narratives.

· Campaign Assets
From email newsletters and social content to digital flipbooks, games, and IRL pop-ups—each output was laced with story-first design.

Web Home

Web About

Lookbook

Product Example:
Breaking News Button-Up

This vintage button-up reads like a scandal and wears like a dare. Covered in clashing newspaper prints—gossip columns, fake horoscopes, ghosted ads—it’s loud, chaotic, and absolutely unignorable. The kind of shirt you steal from someone you shouldn’t have kissed. Then wear out to make sure they see you in it

Model View

Product Shot

Measurements

Social Examples

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Results

• 200% increase in subscriber list post-launch
• Product sellouts within 72 hours of featured drops
• Featured by indie fashion blogs & AI-powered design platforms for emotional branding
• Established a visual universe ready for future expansion: zines, animation, collaborations, and physical pop-ups

Mascot Stickersheet