Reimagining Fashion—
Advertising in ChatGPT
Senior Art Director
Designing Advertising for ChatGPT Conversations
This project explores how Coachtopia advertising could live naturally inside ChatGPT—moving beyond traditional banners toward useful, conversational brand experiences.
Clean Native Chat Card
Product-Focused Card
Adapting Alter/Ego for Four ChatGPT Formats
Using the “Alter/Ego" campaign, the project adapts Coachtopia’s photography, Alter/Ego bags, black “C” logo, and checkerboard identity into four formats:
Native Chat Card
Dynamic Product-Ad Template
Conversational Shoppable Answer
Click-to-Play Fashion Film
Editorial Image-Overlay Card
Graphic Checkerboard Card
Mobile Clean Native Chat Card
Mobile Product-Focused Card
Circular Commerce
Each format was developed for desktop and mobile across four visual directions: clean native, product-focused, editorial, and graphic checkerboard. Together, they create a cohesive, future-facing system that combines circular fashion, commerce, storytelling, and technology.
Mobile Graphic Checkerboard Card
Mobile Editorial Image-Overlay Card
Designing for Repeat Engagement
Focused, editorial, and graphic checkerboard. Together, they create a cohesive, future-facing system that combines circular fashion, commerce, storytelling, and technology.
Contextual Introduction from ChatGPT
Clear Sponsored Labeling
Larger Product Imagery
Three Scannable Benefits
Future Concept
Conversational Shoppable Answer
Future Concept
Click-to-Play Transformation Film
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Designing with intention, building with purpose, and supporting long-term impact.