Sugarhigh Lovestoned

Sugarhigh Lovestoned —
Bowie Unleashed Next Wave of Growth

Senior Art Director

Sugarhigh Lovestoned’s e-commerce site struggled to reflect the brand’s vibrant spirit and exclusivity, leading to weak engagement. Ahead of the Bowie Collection launch—an ode to individuality—the site needed a dynamic, mobile-first makeover to drive conversions and spotlight this bold new release.

A Digital Revival

The task was to lead the complete redesign of Sugarhigh Lovestoned’s e-commerce site, with a special focus on showcasing and driving sales for the new Bowie Collection. Created dynamic collection and product templates that emphasized storytelling, exclusivity, and transparent sourcing, while developing a content-driven blog to foster community, support launches, and archive the brand’s evolving journey. Ensured a seamless mobile experience for the growing mobile-first audience and defined measurable goals that increased conversion, engagement, and sales growth post-launch.

Mobile Versions

E-Commerce With a Pulse

Collaborating closely with brand and product teams, I distilled the collection’s essence into a vivid visual identity: bold color palettes, playful layouts, and immersive storytelling that felt as magnetic as Bowie himself.

The new site featured a multimedia landing page with animated graphics, exclusive interviews, and dynamic product galleries that invited exploration and emotion.

Each collection page was reimagined to highlight sourcing transparency and editorial content, deepening the connection between story and product.

To meet the brand’s growing mobile-first audience, I optimized the entire experience for responsiveness—ensuring the boutique feel translated beautifully across devices. Post-launch analytics revealed higher engagement, longer session times, and measurable growth in collection sales, proving that storytelling and strategy can share the same spotlight.

"We've always done things a little differently. We keep things small and have a very close-knit supply chain."

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Where Storytelling Meets Sales

Within three months of launch, Sugarhigh Lovestoned saw conversions triple—from 1.2% to 3.9%—and the Bowie Collection sell through 51% of its inventory in its first month. Mobile traffic surged to 60% of total visits, with bounce rates down 18% and session times nearly doubling. Collection sales climbed 35% quarter-over-quarter, while blog readership and newsletter signups rose sharply, fueled by Bowie editorial content. Post-launch surveys echoed the success: 92% of users described the site as “fun, vibrant, and easy to shop,” and nearly half of all orders came from repeat customers—proof that creative storytelling and smart UX can amplify both emotion and performance.