Barneys—
The Art of Engagement
Senior Designer
In 2013, Barneys New York—a cultural icon in luxury fashion—set out to transform Barneys.com from a simple product grid into a true digital destination. The goal was to merge its iconic Manhattan identity with seamless online convenience, creating an experience where every click told a story and elevated luxury through personalization and social engagement.
Shaping the Fashion Zeitgeist
The primary objective of the redesign was to create a "dynamic and very emotional experience" online, replicating the curated editorial feel of the physical stores. Executives felt the update was long overdue, given that e-commerce was its fastest-growing channel.
Seamlessly wove "The Window" magazine content throughout the shopping experience.
The Wishlist,
Unfiltered
- Redesign Barneys.com to become “Shopping with a Story”—merging editorial and commerce.
- Redesign its editorial module, ‘The Window,’ to function as a digital magazine seamlessly integrated with shopping flows.
- Implement personalized search and partner with an outside vendor to surface relevant results and boost discovery.
- Update visuals to feel cinematic, aspirational, and
mobile-ready.
- Introduced Exclusively Ours tags/filters.
- Partnered with Barney’s in-house team to develop a cleaner aesthetic—cinematic homepage, modern typography, responsive layouts.
“If you’re a nice person and you work hard, you get to go shopping at Barneys."
—Sarah Jessica Parker
Scatter My Ashes at Barneys
+32% AVG. SESSION DURATION
+15% INTERNAL SEARCH CONVERSION
+12% AVERAGE ORDER VALUE
+28% CTR FROM EDITORIAL
+22% MOBILE TRANSACTIONS
+18% CROSS‐CHANNEL PURCHASES
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Designing with intention, building with purpose, and supporting long-term impact.