Puma Go Wild × Conversational AI

Making Advertising Useful —
in Conversational AI

AI Experience Designer

A speculative design study exploring how Puma could move naturally from inspiration to product discovery inside AI conversations.

Native Chat Cards

Lightweight sponsored recommendations combining campaign imagery, concise messaging, and one primary action. They introduce the brand without disrupting the conversation.

Contextual Recommendations

Ads appear in relevant moments after ChatGPT has answered the user’s question. This makes the recommendation feel useful while keeping sponsorship clearly visible.

Personalized Experiences

Campaign content adapts to the user’s needs and context, making the “Go Wild” message feel more immediate and personally relevant.

Shoppable Product Cards

Product details, imagery, sizes, and purchase actions shorten the journey from discovery to consideration.

Click-to-Play Film

Campaign video brings emotion and energy into the conversation while giving the user full control over playback.

Possible Outcome

The concept creates a more useful and transparent model for advertising in AI. Puma enters relevant conversations without interrupting them, turning everyday moments into opportunities for inspiration and product discovery.

The formats could help Puma increase campaign engagement, strengthen brand relevance, and create a shorter path from conversation to purchase—all while keeping the experience clearly sponsored and user-controlled.

Independent speculative concept using Puma campaign assets for demonstration purposes. Not affiliated with or endorsed by Puma or OpenAI.

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