See Where An Idea Takes You —
Brainstorm with ChatGPT
Creative Direction, Art Direction & Concept Development
Start With a Thought
A cinematic campaign that captures brainstorming as it really happens—messy, spontaneous, and unexpected. In a diner scene instantly recognizable to movie fans, ChatGPT Voice helps one person think out loud, challenge her own ideas, and turn an ordinary thought into something unexpected.
A retro American diner booth. Jules and Dean sit opposite each other.
Red vinyl. Chrome. Condiments. Laminated menus. Afternoon light mixed with slightly ugly fluorescent diner lighting.
Neither is looking at the other. They're studying their menus.
A waiter enters frame and stops beside the booth.
WAITER
“What can I get you?"
She doesn't really know what she wants.
JULES
“I want something sweet…”
Beat.
She looks back at the menu.
JULES
“…but not dessert.”
Tiny pause.
JULES
“And not too sweet.”
She keeps thinking.
JULES
“I had coffee already…”
The waiter waits with pen poised.
She isn't ordering anymore.
She's brainstorming out loud.
Dean watches her, frustrated but fascinated by how complicated this very simple decision has become.
JULES (O.S.)
“And maybe something salty…”
Dean's eyes move from Jules to the waiter.
The waiter has no idea where this is going.
Jule's thinking out loud.
JULES
"What’s the most unreasonable thing I could order here?"
CHATGPT (O.S.)
"Define unreasonable."
JULES
"Something they technically have. But shouldn’t make."
ChatGPT thinks.
CHATGPT (O.S.)
"French fries. No potato."
Jules looks at the menu.
Dean looks around.
The waiter stops writing.
JULES
"Too conceptual."
CHATGPT (O.S.)
"A vanilla shake. Extra salty."
Jules pauses and evaluates the suggestion.
A tiny nod.
JULES
“…Actually, yes.”
Dean is confused. He looks toward Jules.
Then under the table.
Then toward the booth behind them.
DEAN
“Who was that?”
Jules casually reaches into her handbag.
We expect her to reveal something.
She doesn't.
She just takes out a cigarette.
JULES
“I don't know.”
On the table:
Menus.
Cigarettes.
Ketchup.
Deans and Jules hand.
And, half-hidden beneath Jules menu, a phone.
We only catch enough to understand:
ChatGPT Voice is active.
It's simply been sitting there listening to the brainstorm.
Dean lights Jule’s cigarette. His hand is shaking slightly.
JULES
"Extra salty?"
CHATGPT (O.S.)
"You asked for unreasonable."
Jules raises her hand toward the waiter.
JULES
"Excuse me—"
Without missing a beat:
CHATGPT (O.S.)
'Vanilla shake. Extra salty.'
The waiter writes it down without reacting.
Everyone is now staring at the device.
Jules takes a long, satisfying drag from her cigarette.
Dean looks at her.
Then toward the mysterious voice.
Cut before anyone explains anything.
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