Coachtopia —
A New World Of Circular Craft
Senior Brand Designer
A World in Progress
Coachtopia is Coach’s circular-fashion brand for a new generation. As a Senior Brand Designer, I led the visual direction across digital, social, product storytelling, and retail.
The Challenge —
Strategic Thinking
I focused on making circularity and traceability easy to understand without losing the energy and desirability of a fashion brand. I defined a playful visual language and developed it into a flexible design system that could scale across channels and seasons.
The Collaboration —
Openness and Team Leadership
I worked closely with developers, sustainability experts, artists, and internal teams. I set a clear creative direction while remaining open to strong ideas from across the team.
Type Overlay
Conversational and optimistic, using lowercase, simple questions, and friendly CTAs to make circularity approachable.
Annotations Post
Adding hand-drawn arrows.
Cloud
We use clouds and blue skies to transport audiences into an optimistic Coachtopian world.
Measured Impact
The work increased 80% in-store engagement, generated more than 2.5 million social impressions, and reduced production costs by 30%. Coachtopia's first collection sold out in two weeks.
100%
Coachtopia’s first collection sold out in 2 weeks
30%
Reduced costs through modular design, enabling scale
80%
In-store engagement via retail installations
2.5M+
Social impressions in the first weeks
The Experience — User-Centered Design
I helped translate complex sustainability topics into interactive tools, social campaigns, and retail experiences that felt tangible and engaging.
Coachtopia Loop Collection
Product Transparency
Each Coachtopia product features an NFC chip that tracks its repair, restoration, and reuse while providing insights into consumer behavior.
Popup Events
Collaborations
Linear vs. Circular Economy
Influencer @Dauphinette (@Oliviainflowers’ West Village Boutique) Collabs
More Projects
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@2026 Laser.nyc | Disclaimer
Designing with intention, building with purpose, and supporting long-term impact.