new-covers-billyreid

Billy Reid

Conceptualized and executed the new brand identity of Billy Reid, positioning the website, email template, and other digital tools in a modern way to appeal to millennial and millennial mindset audiences, capturing the unique essence of the brand positioning through visual language and storytelling. Initiate the Billy Reid// K-Swiss collaboration launch.

Billy-Reid-Three-Images2

“It all started with an old K-Swiss Surf and Court shoe that I had - It had holes in it and was torn to shreds, and K-Swiss wasn’t making the shoe at the time.”

- Billy Reid

“It all started with an old K-Swiss Surf and Court shoe that I had - It had holes in it and was torn to shreds, and K-Swiss wasn’t making the shoe at the time.”

- Billy Reid

“It all started with an old K-Swiss Surf and Court shoe that I had - It had holes in it and was torn to shreds, and K-Swiss wasn’t making the shoe at the time.”

- Billy Reid

“It all started with an old K-Swiss Surf and Court shoe that I had - It had holes in it and was torn to shreds, and K-Swiss wasn’t making the shoe at the time.”

- Billy Reid

“It all started with an old K-Swiss Surf and Court shoe that I had - It had holes in it and was torn to shreds, and K-Swiss wasn’t making the shoe at the time.”

- Billy Reid

Established a new homepage template featuring the new Fall 2017 campaign and other experiences including Billy Reid's Events, Brand History, and Runway. Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement. In addition, I created a microsite and email campaign to feature the launch of the Billy Reid // K-Swiss Collaboration.

Established a new homepage template featuring the new Fall 2017 campaign and other experiences including Billy Reid's Events, Brand History, and Runway. Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement. In addition, I created a microsite and email campaign to feature the launch of the Billy Reid // K-Swiss Collaboration.

Established a new homepage template featuring the new Fall 2017 campaign and other experiences including Billy Reid's Events, Brand History, and Runway. Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement. In addition, I created a microsite and email campaign to feature the launch of the Billy Reid // K-Swiss Collaboration.

Established a new homepage template featuring the new Fall 2017 campaign and other experiences including Billy Reid's Events, Brand History, and Runway. Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement. In addition, I created a microsite and email campaign to feature the launch of the Billy Reid // K-Swiss Collaboration.

Established a new homepage template featuring the new Fall 2017 campaign and other experiences including Billy Reid's Events, Brand History, and Runway. Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement. In addition, I created a microsite and email campaign to feature the launch of the Billy Reid // K-Swiss Collaboration.

BR-Homepage-3
BR-kswiss-microsite
14294895_639210756253513_2837208507579629568_n
kswiss-sole

Billy Reid is a cultured brand built around a bigger purpose: to make ‘Real’ desired. Modern Soul is brought to life through Southern Redefined style, a product that is Luxury Made Real, and relationships and experiences with Genuine Connections.

 

Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement.

Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement.

Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement.

Billy Reid is known all over the country not only for his designs but also for his Shindigs—an eclectic mix of art, music, fashion, and food that culminates in an incredible gathering and continues to champion the Southern movement.

BR-shoes
BR-mobile07
BR-mobile02b
BR-mobile03b
MoodBoard_7
br-headers
billy-reid-brown-k-swiss-arlington-shoe-product-1-913404732-normal
email-V4
KSWISSXBILLY-9
BR-sale
checkout-3
Shindig_Lead_Images_web_shindig10_2000x
checkout-2
170522_CM_Reid2_Shot06_4144_R3_sRGB

MORE PROJECTS

American Cults NFTsDesign, Motion, NFT

Diesel CampaignDesign, Advertising, Print

ARIA ExchangeDesign, Motion, NFT

CoachtopiaDesign, Motion, Branding

CliniqueDesign, Motion,

Coach Insider Membership ProgramDesign, Motion, Branding

Wildfox CoutureDigital, Social

Sugarhigh LovestonedDigital, Social

ThunderclapDigital, Social

Catch Restaurant Brand RefeshDigital, Social, Branding, Packaging

Colgate Hum KidsDigital, Social

PumaDigital, Branding, Moving Image, Experiential, Social, Data Visualization

Coach CreativeDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Audi A1Digital, Print, Branding, Experiential, Social, Direct Response, Data Visualization

Billy ReidDigital, Branding, Moving Image, Direct Response

DeLeón TequilaDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Century 21Digital, Branding, Social, Direct Response

Hyundai SonataBrand Identity, Web Design/UX, 2D Animation

The Tap ProjectDigital, Branding, Experiential, Social, Data Visualization

Inside ImpactDigital, Print, Branding, Experiential, Social

Chobani Simply 100Digital, Branding, Social

Chobani Food IncubatorDigital, Branding, Social, Direct Response

MakerbotDigital, Branding, Experiential

Coach X PeanutsDigital, Branding, Moving Image, Experiential, Social

Movie PostersDigital, Print, Branding, Social

LOOMDigital, Social

Mr SpoilsDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Coach Journey - CityguidesDigital, Print, Branding

Coach JourneyDigital, Branding, Moving Image, Data Visualization

Boll & BranchDigital

Barton F. GrafDigital, Social

LogosBranding

Academy Awards StatisticsPrint, Data Visualization

Turnberry Ocean ClubDigital, Print, Branding, Social, Direct Response

Google Creative LabDigital, Experiential, Social

LooksRewindDigital, Branding, Moving Image, Experiential, Social

DevoDigital, Print, Branding, Moving Image, Experiential, Social, Direct Response

Mad-IDWeb Design/UX , Brand Identity, Video Content

MassMutualBranding

Little DonkeyDigital, Print, Branding, Social

Lost Cat CoronaDigital, Print, Branding

Google Lab | NormanBrand Identity/Design Concepts

@2022 Kathrin Laser | Disclaimer

Translating Ideas and Brands into Digital Experiences.