Coach Journey City Guides
Conceptualized and executed the brand identity for COACH JOURNEY, a global training platform that enables a unique approach to onboarding for store teams — resulting in improved employee satisfaction, and enhanced team cohesion.
Goals
The goal was to create an inspiring and emotionally compelling personal journey that empowers associates to ‘own their own journey’ while raising the bar and driving accountability at every level - from pre-boarding/ day one to specialist. I decided to use New York and other cities as the base for the various development stages. Design and Animation of all COACH JOURNEY branding, digital and creative marketing assets, and in-store marketing/collateral. In addition, I created printed booklets for each destination in your Journey.
In addition to the digital platform, we provided each new hire with a series of New York City guides. Each booklet is dedicated to a certain neighborhood - each neighborhood is dedicated to a certain ‘theme’ (the brand, fundamentals, leather, hosting, etc.) to align with the digital experience. In addition to the training, the booklets give the employees the ability to take notes and learn more about the actual neighborhoods through playful illustrations of the most important areas and things to do in the city.
In addition to the digital platform, we provided each new hire with a series of New York Cityguides. Each booklet is dedicated to a certain neighborhood - each neighborhood is dedicated to a certain ‘theme’ (the brand, fundamentals, leather, hosting, etc.) to align with the digital experience. In addition to the training, the booklets give the employees the ability to take notes and learn more about the actual neighborhoods through playful illustrations of the most important areas and things to do in the city.
In addition to the digital platform, we provided each new hire with a series of New York Cityguides. Each booklet is dedicated to a certain neighborhood - each neighborhood is dedicated to a certain ‘theme’ (the brand, fundamentals, leather, hosting, etc.) to align with the digital experience. In addition to the training, the booklets give the employees the ability to take notes and learn more about the actual neighborhoods through playful illustrations of the most important areas and things to do in the city.
In addition to the digital platform, we provided each new hire with a series of New York Cityguides. Each booklet is dedicated to a certain neighborhood - each neighborhood is dedicated to a certain ‘theme’ (the brand, fundamentals, leather, hosting, etc.) to align with the digital experience. In addition to the training, the booklets give the employees the ability to take notes and learn more about the actual neighborhoods through playful illustrations of the most important areas and things to do in the city.
In addition to the digital platform, we provided each new hire with a series of New York Cityguides. Each booklet is dedicated to a certain neighborhood - each neighborhood is dedicated to a certain ‘theme’ (the brand, fundamentals, leather, hosting, etc.) to align with the digital experience. In addition to the training, the booklets give the employees the ability to take notes and learn more about the actual neighborhoods through playful illustrations of the most important areas and things to do in the city.
Highline: The Coach Brand
Highline: The Coach Brand
Highline: The Coach Brand
Highline: The Coach Brand
Define Modern Luxury and what makes Coach unique. Understand the rich story of Coach and the key milestones that have shaped the Coach brand. Recognize the Coach Codes and other signature design elements. Be confident to talk about Stuart Vevers, his design inspiration, and his Coach Girl and Coach Guy. Know the story behind Coach 1941 and what it means for the future of Coach.
Define Modern Luxury and what makes Coach unique. Understand the rich story of Coach and the key milestones that have shaped the Coach brand. Recognize the Coach Codes and other signature design elements. Be confident to talk about Stuart Vevers, his design inspiration, and his Coach Girl and Coach Guy. Know the story behind Coach 1941 and what it means for the future of Coach.
Define Modern Luxury and what makes Coach unique. Understand the rich story of Coach and the key milestones that have shaped the Coach brand. Recognize the Coach Codes and other signature design elements. Be confident to talk about Stuart Vevers, his design inspiration, and his Coach Girl and Coach Guy. Know the story behind Coach 1941 and what it means for the future of Coach.
Define Modern Luxury and what makes Coach unique. Understand the rich story of Coach and the key milestones that have shaped the Coach brand. Recognize the Coach Codes and other signature design elements. Be confident to talk about Stuart Vevers, his design inspiration, and his Coach Girl and Coach Guy. Know the story behind Coach 1941 and what it means for the future of Coach.
Define Modern Luxury and what makes Coach unique. Understand the rich story of Coach and the key milestones that have shaped the Coach brand. Recognize the Coach Codes and other signature design elements. Be confident to talk about Stuart Vevers, his design inspiration, and his Coach Girl and Coach Guy. Know the story behind Coach 1941 and what it means for the future of Coach.
Downtown: Inspiring on the Brand
Downtown: Inspiring on the Brand
Downtown: Inspiring on the Brand
Downtown: Inspiring on the Brand
Downtown: Inspiring on the Brand
Understand the importance of inspiring your customer on the brand and product.
Recognize and identify the three different ways you can Inspire the brand.
Understand and demonstrate when you can inspire the customer on the brand—-throughout the Hosting Ceremony.
Understand the importance of inspiring your customer on the brand and product.
Recognize and identify the three different ways you can Inspire on the brand.
Understand and demonstrate when you can inspire the customer on the brand—-throughout the Hosting Ceremony.
Understand the importance of inspiring your customer on the brand and product.
Recognize and identify the three different ways you can Inspire on the brand.
Understand and demonstrate when you can inspire the customer on the brand—-throughout the Hosting Ceremony.
Understand the importance of inspiring your customer on the brand and product.
Recognize and identify the three different ways you can Inspire on the brand.
Understand and demonstrate when you can inspire the customer on the brand—-throughout the Hosting Ceremony.
Understand the importance of inspiring your customer on the brand and product.
Recognize and identify the three different ways you can Inspire on the brand.
Understand and demonstrate when you can inspire the customer on the brand—-throughout the Hosting Ceremony.
Garment District: Bags and SLG's
Garment District: Bags and SLG's
Garment District: Bags and SLG's
Discover the history of bags throughout the ages and at Coach. Be able to identify the key components of a bag and the key silhouettes found in our collections. Share the design and craftsmanship qualities behind each Coach bag. Learn the story behind our key essentials from Coach 1941, Retail, and Outlet collections. Create a Modern Luxury shopping experience by using elevated language, gestures, and care tips with customers.
Discover the history of bags throughout the ages and at Coach. Be able to identify the key components of a bag and the key silhouettes found in our collections. Share the design and craftsmanship qualities behind each Coach bag. Learn the story behind our key essentials from Coach 1941, Retail, and Outlet collections. Create a Modern Luxury shopping experience by using elevated language, gestures, and care tips with customers.
Discover the history of bags throughout the ages and at Coach. Be able to identify the key components of a bag and the key silhouettes found in our collections. Share the design and craftsmanship qualities behind each Coach bag. Learn the story behind our key essentials from Coach 1941, Retail, and Outlet collections. Create a Modern Luxury shopping experience by using elevated language, gestures, and care tips with customers.
Discover the history of bags throughout the ages and at Coach. Be able to identify the key components of a bag and the key silhouettes found in our collections. Share the design and craftsmanship qualities behind each Coach bag. Learn the story behind our key essentials from Coach 1941, Retail, and Outlet collections. Create a Modern Luxury shopping experience by using elevated language, gestures, and care tips with customers.
Discover the history of bags throughout the ages and at Coach. Be able to identify the key components of a bag and the key silhouettes found in our collections. Share the design and craftsmanship qualities behind each Coach bag. Learn the story behind our key essentials from Coach 1941, Retail, and Outlet collections. Create a Modern Luxury shopping experience by using elevated language, gestures, and care tips with customers.
Lower Manhattan: Know Your Competitors
Lower Manhattan: Know Your Competitors
Lower Manhattan: Know Your Competitors
Get to know the customer and their style personality and needs by observing the customer's style and asking open-ended questions to learn more. An understanding of key luxury and fashion brands will help you use what you see and hear to gain insight into your customer's needs and preferences.
Get to know the customer and their style personality and needs by observing the customer's style and asking open-ended questions to learn more. An understanding of key luxury and fashion brands will help you use what you see and hear to gain insight into your customer's needs and preferences.
Get to know the customer and their style personality and needs by observing the customer's style and asking open-ended questions to learn more. An understanding of key luxury and fashion brands will help you use what you see and hear to gain insight into your customer's needs and preferences.
Get to know the customer and their style personality and needs by observing the customer's style and asking open-ended questions to learn more. An understanding of key luxury and fashion brands will help you use what you see and hear to gain insight into your customer's needs and preferences.
Get to know the customer and their style personality and needs by observing the customer's style and asking open-ended questions to learn more. An understanding of key luxury and fashion brands will help you use what you see and hear to gain insight into your customer's needs and preferences.
Midtown: A Modern Luxury Welcome
Midtown: A Modern Luxury Welcome
Midtown: A Modern Luxury Welcome
Ensuring our customers feel Genuinely Welcome and At Ease is the foundation of the Modern Luxury Hosting Ceremony and core to our mission. At Coach, we exist to make luxury approachable for those who desire more than status.
Ensuring our customers feel Genuinely Welcome and At Ease is the foundation of the Modern Luxury Hosting Ceremony and core to our mission. At Coach, we exist to make luxury approachable for those who desire more than status.
Ensuring our customers feel Genuinely Welcome and At Ease is the foundation of the Modern Luxury Hosting Ceremony and core to our mission. At Coach, we exist to make luxury approachable for those who desire more than status.
Ensuring our customers feel Genuinely Welcome and At Ease is the foundation of the Modern Luxury Hosting Ceremony and core to our mission. At Coach, we exist to make luxury approachable for those who desire more than status.
Ensuring our customers feel Genuinely Welcome and At Ease is the foundation of the Modern Luxury Hosting Ceremony and core to our mission. At Coach, we exist to make luxury approachable for those who desire more than status.
Uptown: A Personalized Experience
Uptown: A Personalized Experience
Uptown: A Personalized Experience
Uptown: A Personalized Experience
Uptown: A Personalized Experience
Coach Quality, Heritage, and Design create emotional connections between our customers and the brand and provide a compelling reason to choose Coach.
Coach Quality, Heritage, and Design creates emotional connections between our customers and the brand and provides a compelling reason to choose Coach.
Coach Quality, Heritage, and Design creates emotional connections between our customers and the brand and provides a compelling reason to choose Coach.
Coach Quality, Heritage, and Design create emotional connections between our customers and the brand and provide a compelling reason to choose Coach.
Coach Quality, Heritage, and Design creates emotional connections between our customers and the brand and provides a compelling reason to choose Coach.
My Coach Journey
My Coach Journey
My Coach Journey
My Coach Journey
This is Your Journey and we believe learning is an essential part of the Coach experience. So we're committed to helping our employees develop the knowledge, skills, and abilities needed for ongoing success.
This is Your Journey and we believe learning is an essential part of the Coach experience. So we're committed to helping our employees develop the knowledge, skills, and abilities needed for ongoing success.
This is Your Journey and we believe learning is an essential part of the Coach experience. So we're committed to helping our employees develop the knowledge, skills, and abilities needed for ongoing success.
This is Your Journey and we believe learning is an essential part of the Coach experience. So we're committed to helping our employees develop the knowledge, skills, and abilities needed for ongoing success.
This is Your Journey and we believe learning is an essential part of the Coach experience. So we're committed to helping our employees develop the knowledge, skills, and abilities needed for ongoing success.
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@2022 Kathrin Laser | Disclaimer
Translating Ideas and Brands into Digital Experiences.